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Brilliant Selling (Brilliant Business), by Tom Bird, Jeremy Cassell
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You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance.
- Sales Rank: #632935 in Books
- Published on: 2014-12-20
- Original language: English
- Dimensions: 8.50" h x 5.50" w x 1.00" l, .84 pounds
- Binding: Paperback
- 352 pages
Review
Gold Medal winner in the Sales Book category at the Axiom Business Book Award in the US.
From the Back Cover
Want to beat your sales target?
You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.
Packed with practical tips and advice from sales professionals who know what works, and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customer’s needs so that you’re always one step ahead.
Get ready to succeed!
Brilliant outcomes:
��������� Learn how to influence anyone
��������� Understand the importance of giving before getting
��������� Discover what your really customer wants
About the Author
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer.
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Tom Bird. Tom’s business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good information, but a little superficial.
By S. Kercheval
This book is a good reference / checklist and I use it for exactly that when I'm setting meetings, etc., and it would be good to anyone new to sales. If you have any sort of business degree or experience, it may not meet expectations as far as delivering insights that can't be easily looked up online (but again, is a comprehensive reference).
For much deeper insight into the psychology behind what influences us to react (to most things in life, not just our purchase behavior), you might be interested in Robert B. Cialdini's Influence (Science and Practice)
1 of 1 people found the following review helpful.
A practical guide for increasing sales performance!
By Leonard E. Scales
This is a "brilliant" book that's full of very practical tips, exercises, and suggestions that will have an immediate and positive impact on your selling. I read it from cover to cover but this is not necessary for you to realize benefits. From managing time, aligning with the buyer(s), to planning what to say when you finally get the appointment, "brilliant Selling" nails it! What I especially like about the book is what it is not. "brilliant Selling" it is not trying rehash selling concepts we already accept, understand, and use. It is not trying to create new names or complicated phrases for what are already good sales processes. In my opinion, rehashing is why many sales people read one or two chapters of sales guides and stop reading. This book is honest and to the point. I highly recommend "brilliant Selling" to sales professionals! I'm already using the insights gained from reading this book.
Leonard Scales
0 of 0 people found the following review helpful.
Great advice for professional service providers
By Greg McNab
After listening to Jeremy in person at a company training, I read Brilliant Selling and was pleasantly surprised to see that Jeremy's down-to-earth practical way of presenting ideas made its way into the book. For those looking for a guide to improve your understanding of the sales process using plain English, this book is fantastic. It explains things using motivations that we all understand, and can apply to see things from the view of the people we're sitting in front of. And to top if all off, they throw in lots of cartoons for the visual learners like me.
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